Branding package for the fictitious company "Strong Suit," including the company name, tagline, logo, and how to implement it. Created from a design brief describing a company that sells bespoke menswear shipped directly to your home. The company aims to convey a sense of power, while remaining approachable. I incorporated both a necktie and a bow tie into the sword icon. This adds a bit of quirkiness to the branding that can appeal the the man who wants a high quality suit with a bit of personality.